Before we discuss the difference between a referring domain and a backlink, it’s best that we get on the same page by going over a few basic terms. Domain: A domain is an organization’s unique descriptor listed within a URL. For example, in the URL «http://www.honkeytonk.edu,» honkeytonk is the domain name. Referring Domain: Also known as a ref domain, a referring domain is a domain that backlinks are coming from. Backlink: A backlink is a link on another website that points to your site. So a referring domain is where your backlinks are coming from, and backlinks are the links on the websites that link back to your site. Think of the referring domain as a phone number and backlinks as the number of times you’ve gotten a call from that particular number.
If you’ve dug into your backlink profile or had us do so with a free website analysis, then you have seen how many referring domains and backlinks are associated with your website. But what do they mean? What you’re looking for is the ratio of referring domains to backlinks. If you have a ton of backlinks and not very many referring domains, your backlink profile is very weak. For example, if you have 10 referring domains and 110 backlinks, Google is likely dinging your site for shady backlinks, which negatively impacts your page rank. They punish high backlinks and low referring domains because, when a high number of backlinks come from a few sites, it’s almost always a paid linking scheme, such as a private blog network.
Increasingly, search engines are de-indexing blog networks. If your website is connected to the de-indexed network, your ranking will be affected. Because of this, it’s best to stay far away from paid blog networks. If you find that your backlinks are all coming from a few referring domains, you have some work to do. Begin by reading our advice on the best way to get backlinks for SEO. Using these tips, begin to slowly increase the number of backlinks pointing to your site. This will take time, but it’s worth the effort. Google is always on the lookout for quality, natural backlinks and will reward your handsomely if you are able to obtain them. Want more advice on how to improve your law firm website’s backlink profile and increase your SEO power? Riding High on Blog Networks Google Juice? Get Ready to Crash.
What does it do? This domain level information shows a summary of the information in site explorer. What insight does it give us? Different types of back links are weighted differently in SEO. Some of the most valuable types of links for link building are educational and government sites. These are highly valuable they tend to have higher click through rates for traffic to your site. The logic being that users are more likely to follow a link if it is recommended by a highly trusted site as it provides respected information. Although there is no proof that Google treats educational and government links any differently, they are much more trusted so will have higher Flow Metric scores suggesting they are more influential.
The domain information on the summary page of Site Explorer gives you a quick summary of how many back links your site has from government and educational sites as well as how many domains link to your site. Not only can the source of the backlink be important on how influential it is but also the type of link that it is. When a link is deleted from a site and re-crawled by Google that link will not count anymore. It is important to know how many of each type of link that your site has as search engines give different weights to different types of links. What does it do? The referring domain tab shows the top referring domains that are linking to your site. They are ordered by the number of back links to your site followed by its Alexa rank.
The flow metrics of each site is also shown. The great thing about this tab is that you can select how you want the data to be displayed, so therefore you can have it ordered in a way that is most important so you. What insight does it gives us? Often links are about the relationship between two sites, not about the absolute link count. The ‘signal’ of a few well defined links form one site to another can often be more important than site wide links on a footer or menu of a page. Looking at the referring domains as opposed to the individual back links helps to cut through the clutter and see which businesses may affect your brand online if you were to build bridges with them.
Part 1: Introduction, methodology, and key ranking factors. Part 2: How website security affects SEO. Part 4: Content length and its ranking factors. Part 5: Which parts of on-page SEO are the most important. Part 6: How site traffic and behavior cues affect SERP ranking. Welcome to Part 3 of our analysis of SEMrush’s SEO Ranking Report, focusing on Referring Domains. SEO strategy is now integral to any successful business that utilizes the Internet. Learning a little more about the latest in SEO can aid any online campaign. What are Referring Domains? Many confuse referring domains with backlinks. While both are essential in link building, these two are not the same.
Backlinks are links from other websites that point to your site, whereas referring domains are the domains where the backlinks are coming from. For instance, if you have 10,000 backlinks from 200 sites, it means you have 200 referring domains. Gathering backlinks was once the fastest way to improve a website’s page ranking. This was the case until Google used referring domains to determine backlink quality. Before, sites could rank higher in search engine results page (SERP) with their massive number of backlinks. However, some webmasters saw this as an opportunity to manipulate SERP. Many engaged themselves in corrupt link building practices to outrank their competitors.
These malicious link building strategies compromised the quality of search results shown to online users. In 2012, Google launched the Penguin Update to eliminate websites engaged in suspicious link building tactics. With this update in place, the quality of backlinks has become more significant than its quantity regarding SERP. Google is not fond of websites with an enormous number of backlinks but very few referring domains. Google views these backlinks as shady and they are usually associated with paid private blog networks. It is always best to stay away from any paid linking scheme and keep your SEO strategies clean. These days, backlinks should come from various referring domains that are trustworthy. Now, back the SEMrush study.
To find the correlation between a website’s referring domains and page ranking, SEMrush conducted an in-depth study that yielded impressive results. SEMrush used 600,000 search queries to calculate the total number of referring domains for each of the top-100 websites. Edgy Labs enumerates below the findings that SEMrush gathered from their research study. As shown on the graph, websites with high ranking positions have the most backlinks coming from unique domains. Websites that rank for popular keywords have the most backlinks coming from unique domains. Websites shown in SERP for high-volume keywords almost have 10 times more backlinks than sites shown for low-volume keywords. High-volume keywords show a stark difference in the number of referring domains, for instance, between the 2nd and 15th position.
Domains like Wikipedia and Facebook had almost no effect on the final result of the study even if they were excluded. Building a strong backlink profile is vital to any SEO strategy. This is strongly supported by the research study conducted by SEMrush. The results clearly show that websites with giant backlink profiles dominate highly competitive niches that target popular keywords. If you look closely, the median value for this study is 10,000 unique referring domains. This figure proves how savage the competition is and websites that boast these numbers are indomitable. However, strengthening your backlink profile would still give you an edge over your competitors if you are targeting low-volume keywords. SEMrush understands how vital a backlink profile is.
So, they developed some excellent tools that you might find useful in your SEO link building strategy. If you want to build a competitive pool of referring domains, there is SEMrush Backlink Analytics. If you want to clean your backlink profile and remove or disavow toxic backlinks, you will find SEMrush Backlink Audit Tool really useful. Lastly, if you want to know where to obtain quality backlinks, you may use the suggestions coming from SEMrush SEO Ideas Tool. On our next article, we will discuss if content length has any influence over a website’s page ranking. Stay tuned for more as Edgy Labs probes deeper into the SEMrush SEO research study.
We are a UK based network, perfectly positioned to help you and your company make the most out of marketing and social media. Through detailed research and analysis we are able to direct your product at the audience that it’s most likely to generate revenue from. We specialise in increasing your online reputation and credibility, throughout the world, so you can enjoy better visibility and exposure via search engines. With this hourly we will manfully and safely Increase Referring Domains To Your Website. With a basic one you will get 99 referring domains and for more please check extras. This method works quickly which means you can get ranked higher on search engines within about 90 days. We are your best practice advisor for capitalising on the social media opportunity. Following years of practical experience in this arena we are committed to using ethical SEO and marketing techniques to drive a direct path between the search engines and the most dynamic and purchase-motivated segment of your target market. For any other quality SEO Marketing, Advertising and Social media check out our other hourlies or get in touch today. A cautionary note — Please be aware of other suppliers on here that are imitating my hourlie.
It was very well written and detailed question. Thanks for that as it really helps us to understand the problem. Ques 1:How could that happen if I put that URL with a tracking ID only on facebook and twitter? How to explain that? Ques2:Does referring domain mean an immediate site that refer visitors to my website? Or it means any site prior to landing on my website? Answer: Referring Domain Report:A referrer is the Web page location your visitors were viewing before coming to your site. Forward buttons does not create a «referral», nor does the use of the History or Favorites (Bookmarks). Domains Report shows you the domains your visitors came from before they were on your site.
URLs instead of only the domains. Ques 3: Another question is, since the URL tagged with that tracking ID was posted on facebook and twitter only. How to interpret the referring domains (Type/Bookmark)? People have returned to your website directly by bookmark or typing it after going from the facebook/twitter link. Ques 4: Is it correct that by breaking down a tracking ID by referring domain, what I see on the report is what website led visitors to my website via the URL that is tagged by a tracking ID. By that, I mean, if I see website A as a referring domain, I can say that someone clicked my URL that tagged with a TRACKING ID on website A and landed on my site.